Organic Makeup

The thing to remember is that “not all organic makeup is created equal”.  Neither are organic skin care or personal care products.  I’ve been singing this song for a long time, and for good reason.


Mainstream beauty brands are tuned into the fact that organic and natural skin care products are in high demand, and that demand is growing – fast.  They’re aware that consumers are becoming more aware of the potential health risks that go along with using synthetic beauty products.

Be Aware of Fake Organic

The beauty industry is dialed into your desire to treat your skin with natural and organic methods.  They’ve figured out how to trick you, it’s a game they play.  Here’s how it goes.

They slap the word “organic” or “natural” on their label, throw a LITTLE organic or natural something or other in it.  Then they charge you more money for it and market it as safe, natural or organic.

There are no standards or regulations in the U.S. governing the use of ‘natural’ or ‘organic’ in cosmetics, skin care or personal care products.  But, they are FDA approved, even though they HAVE NOT been tested or evaluated.

Major cosmetic and beauty brands market their products as organic or natural even though they may contain chemicals and toxins. They are exploiting government loopholes and taking advantage of extremely poor regulations.  They knowingly fool the consumer and trick you into thinking you’re buying a safe, green beauty product.

Is Mineral Makeup Really Organic and Safe?

Most mineral makeup is marketed as organic because it contains minerals such as titanium dioxide and iron oxides.   Mineral makeup also contains nanoparticles. 

Nanoparticles are considered the latest cosmetic innovation.  Cosmetic manufacturers are attracted to them because they are absorbed into the skin and can reflect light, giving the appearance of reduced wrinkles. 

Nanoparticles contain microscopic-sized minerals created through a process called micronization, and are used in foundations, wrinkle-reducing moisturizers and sunscreens. Minerals such as titanium dioxide and iron oxide are cut, crushed and heated and put under tremendous pressure to reduce their size.

A nanoparticle is defined as anything between one and 100 nanometers in diameter. 

A nanometer is a unit of measure, just like inches, feet and miles.  By definition a nanometer is one-billionth of a meter.  A meter is about 39 inches long.  When you divide a meter into one billion pieces, well it becomes very, very small.   So small you cannot see something a nanometer in size unless you use very powerful microscopes. 

As a point of reference, 100 nanometers is the largest particle that can pass through a surgical mask.

Titanium dioxide nanoparticles were first used in sunscreens to provide a wide range of UV protection while making the product less visible on the skin, as an alternative to oxybenzone, which is an endocrine disruptor.

Scientists from the University of Kyoto unveiled findings in a 2008 study that after mice inhaled titanium dioxide powder, they accumulated the mineral in the lungs, liver, kidneys, spleen and brain.

Studies have shown that air-borne titanium dioxide nanoparticles work the same way as asbestos in causing lung cancer. 

So what we do know for sure is that loose mineral makeup that contains nanoparticles can be a serious health risk.

And recent research from the 237th National Meeting of the American Chemical Society suggests that nanoparticles in cosmetics, sunscreens, and hundreds of personal care products may also be damaging our aquatic ecosystems.

Organic mineral makeup is still a better choice than department and drugstore brands which often contain small particles of talc and silica, which are similar to asbestos, as well as titanium dioxide.

You’ll want to purchase certified organic mineral makeup with pure minerals, coverage that allows your skin to breathe, helps correct skin flaws including dark under eye circles, and natural sun protection.

 There are products available that contain Zinc Oxide instead of titanium dioxide.  Zinc Oxide is safe and one of the most effective means of protecting our skin from harmful UV rays. 

 2 Easy Steps To Choosing Safe Organic Makeup

  1.    Choose “certified organic” mineral makeup from a trustworthy company.
You can learn a lot about a company from their website.  Check to make
sure they list the ingredients in their products, and that they’re certified
by a third party, and display the certified organic seal.  They will provide
this information if they have nothing to hide.  What I’m loving these days
is the certified organic products at

   2.   Use the Environmental Working Group website,,
and plug in your product in the search line.  The database will rate the product
from 0-10 based on the ingredients and safety of those ingredients.  It’s quick,
easy and one of my most trusted resources for finding safe organic skin
care and personal care products.

I want to do business with companies that promote sustainable practices, fair trade, do not test their products on animals and are concerned about consumer safety as much as they are their bottom line. 

Companies that create products that are good for our skin, the earth, and are devoted to consumer safety always get my vote.

Best Wishes, in beauty and health


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Sylvia Lunsford

Beauty is a quality that emerges from health, wellness, attitude and grace. Beautiful skin is nurtured and nourished. I've discovered the rejuvenating powers of natural and organic ingredients on our skin, and want to share this information to inspire, educate and assist women everywhere in achieving beauty without compromise.

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